A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives. As developers, we rightfullyatency, and eliminate jank. At the limit, statically generated, edge delivered, and HTML-first pages look like the optimal strategy. That is until you are confronted with the realization that the next step function in improving conversion rates and business.